I'm Leonardo Pastacaldi, an award-winning Senior Copywriter and Creative Supervisor with +20 years of international experience.
 

My career has developed across leading global creative networks — TBWA, Dentsu, Scholz & Friends and VML — developing and leading omnichannel communication projects for brands including Ford of Europe, P&G, Unilever, GEDI (La Repubblica), Braun, Poste Italiane, RAI, Toyota Motor Italia and General Motors.
 

My work has received international recognition, including Clio Awards, Webby Awards and D&AD.
 

Since 2022, I’ve worked as an independent creative, bringing my experience to both major brands and emerging businesses including Amazon Prime Video, Pastificio Garofalo, RAI, Italiana Mense, Pfizer, Gelit (B Corp), Pasta Bar Aldente and Paramount+.
 

In 2025, with the aim of creating increasingly close-knit teams and promoting a more conscious approach to communication, I founded Paz Creative, a network of independent communication professionals.